Pitch Perfect: Marketing Edition
Discover how real commercials and ads shape consumer choices in this dynamic virtual workshop designed for teachers. You’ll analyze marketing strategies, then create your own ad and pitch to bring fresh, engaging economic lessons back to your classroom.
Workshop Details
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May 06, 2026
4:00 pm - 5:00 pm - Registration Deadline: May 6, 2026
- Grade Level: High School, Middle School
- Potential Recertification Credits: 1
- Instructor: Lauren Shifflett, Associate Director
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Contact Person:
Lauren Shifflett, Associate Director
James Madison University
540.568.3248
shiffllh@jmu.edu - Fee: No charge
Unlock the secrets behind the ads your students see every day in Marketing in Action, a dynamic virtual workshop designed just for teachers. Explore how real commercials and print ads hook viewers, shape perceptions, and drive consumer choices—and learn how to turn those examples into powerful classroom discussions. You’ll step into the role of a marketer as you create your own ad and craft a persuasive pitch, experiencing the same creative process your students will love. Walk away with ready-to-use strategies, engaging activities, and fresh insights into how marketing can deepen economic understanding. Perfect for teachers who want to energize their lessons and connect real-world media to meaningful learning.
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